If you have a business in the retail sector, or a product or service company and you want to make it known to more people or you want to increase sales, you may need the help of promoters.
ARE YOU LOOKING FOR A PROMOTER?
In this article we at Jopla want to help you discover how this professional figure can help you achieve the aforementioned marketing objectives.
Let’s see in detail what the commercial promoter is, what he does, his duties, how much he earns and what similar professions are.
Let’s begin!
What is a commercial promoter: meaning
As can be understood from the word, the figure of commercial promoter carries out promotional activities. For what? A product, a service, a brand, a campaign, etc.
The reference sector is that of direct marketing, because contact with people occurs with a one-to-one relationship, in this case exactly face to face.
Very often, in order to be immediately recognizable and distinguishable even by the sales staff of a shop, a promoter wears a jacket or a bib, or a t-shirt and cap of the brand he promotes. And again, always with this objective of visibility, the figure of the commercial promoter can be supported by sails, totems and roll ups, i.e. advertising displays and therefore visual communication tools.
The promotional or sales activity can take place in-store, i.e. in-store, or out-store, in other particularly suitable locations. Let’s see what they are.
Where does a promoter work?
You have certainly already met a commercial promoter several times and in different situations. Those who work as promoters find themselves in very crowded and passing places, in order to be able to stop and meet as many people as possible.
Let’s see what the workplaces of promoters are:
- shops and stores in the retail sector, even in the event of inaugurations (perfumery shops, pharmacies, household appliance and telephone shops,…);
- shopping center galleries;
- supermarkets;
- fairs and events in general;
- squares and outdoor concerts;
- stations and other very busy and passing places.
What does the commercial promoter do and what objectives does he/she achieve?
Now that we have seen who he is and where he works, let’s delve into what the commercial promoter does and how he can be useful in promoting your company together with your products or services. First of all it must be said that when a promoter works he represents the company, giving it a human face.
Precisely for this reason, very often, before sending a promoter into the field, the professional must be given online training, or shadowing, or detailed instructions are provided through a brief.
What does a commercial promoter actually do? Here is a list of tasks:
- promotes new products and services (home appliances, mobile phones, telephone subscriptions, internet connections, TV platforms, gyms,…).
- distributes gadgets, samples, and flyers;
- illustrates discounts, coupons, promotions;
- offers tastings of products (snacks and snacks, cheeses, oil, coffee,…);
- carries out lead generation, i.e. collects useful contacts for the company;
- responds to numerous questions and doubts from potential customers;
- recommends suitable services and products, based on each person’s needs;
- sometimes he can set up the stand and the desk and compile a report in which he notes the number of contacts and sales of the day.
In general, it can be said that a commercial promoter carries out sales, engagement (involves and builds customer loyalty) and brand awareness (recognition and knowledge of the brand by the public) activities. In short, it is not a simple job and suitable for every person.
Let’s see why.
Quali sono le caratteristiche di un/a bravo/a promoter commerciale?
- Essere una persona gentile, solare, paziente, estroversa e spigliata;
- avere ottime capacità di comunicazione, di relazione, e buone proprietà dialettiche;
- possedere abilità di vendita e un pizzico di persuasività;
- conoscere bene ciò che vende e promuove e sapere rispondere a tutte le domande;
- avere buona resistenza fisica perché il lavoro si svolge soprattutto in piedi;
- curare il proprio aspetto;
- possedere l’Haccp in caso di somministrazione di cibi e bevande;
- essere in possesso di patente e di automobile per gli spostamenti;
- conoscere una seconda lingua se il lavoro è in una località turistica;
How much does a commercial promoter earn?
The job of a commercial promoter is quite flexible and is very often chosen by people who need to increase their income, supplement their income, or earn something while studying.
It is usually not a long-term job, also because it does not guarantee stability and continuity in terms of days and hours.
The most popular periods are weekends and holidays (above all Christmas holidays), but the summer season can also be full of opportunities because the number of outdoor events, such as concerts and festivals, increases.
The hourly wage can vary from 6 to 10 euros net per hour and a working day can last up to 8 hours. However, what you earn in a month depends on the number of hours and days of work that the client offers.
Some professional figures similar to that of a commercial promoter
There are other professions similar to commercial promoters, with which one can get confused. So let’s try to put some order by briefly specifying their role:
- dialogue workers or fundraisers for non-profit organisations: they raise funds in person and face to face for non-profit associations, non-governmental organisations,…;
- hostesses and stewards: they welcome events and fairs and distribute flyers and gadgets;
- field merchandiser: among the various tasks they also take care of setting up the promoters’ desks and supervise the distribution of flyers and gadgets.
Are you looking for a commercial promoter?
Do you need a commercial promoter to boost your business without going through marketing agencies? Find the right people here on Jopla. Our promoters are in Turin, Ferrara, Rome, San Lazzaro di Savena, Sant’Arcangelo di Romagna and other Italian cities.
Are you a promoter? Then sign up for free at Jopla to find work near home! Highlight the experiences and results you have achieved in your CV and don’t forget to include important information such as your driving licence, HACCP and First Aid certificate!
